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Fashion with a Heart

Ethical and Sustainable Fashion


Designed with Heart

The entire collection is designed with Mothers in mind. Clever design features make growing a baby, breastfeeding and getting on with your life a piece of cake. All garments are designed to make women look good, no matter what life throws at them.


Made with Heart

The entire collection is produced by a family and FEMALE run factory in London. Paying all staff above and beyond minimum wage. 

Ethical Heart

All fabrics are hand sourced and hand picked by Alex. A majority of the collection is produced using end of line designer fabrics, that would often end up as landfill. Using such fabrics helps to reduce textile waste in the UK. 

Hand Packed

Packed with Love

All of our products are carefully steamed, wrapped and sent off with love from our East London studio.