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About Little Yellow London


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Little Yellow London is a contemporary British clothing brand, for the Modern Mother. Founded by Stylist and Designer Alexandra Day.

“Whilst I was pregnant I struggled to find interesting, quality and well-thought out clothes that I actually wanted to wear. I decided to combat the problem head on - creating my own range: Little Yellow London. At 4 months pregnant I began designing, creating and of course putting to the test the collection whilst working closely with a team of premium pattern cutters and print designers.

The Little Yellow collection is practical yet individual and can be thrown on to easily inject some fun into your maternity wardrobe. All pieces are designed to carry mothers from early to post-pregnancy and beyond; incorporating dynamic details such as expandable and retractable waistbands and breastfeeding panels.

Little Yellow combines style and quality, using the finest hand-picked Italian fabrics as well as Exclusive Prints. Everything is machine washable and crease free - we understand how limited time is for Mothers! All collections are made locally and ethically in London. 

Evolving from the Little Yellow collection, I have also created the Mini Me series of Nappy Covers and Bibs. Mini Me uses the same fun loving prints from our Mainline and are lined with 100% organic cotton. Profits from our Mini Me collection are donated to Mothers2Mothers, a charity which works to educate, employ and empower mothers and babies living with HIV around the world.”

                                                                                  -Alexandra Day